Why Perry’s Only Sells Natural Diamonds

In a world increasingly filled with alternatives and imitations, Perry’s Diamonds & Estate Jewelry remains firmly committed to tradition, authenticity, and long-term value. That’s why we exclusively sell natural diamonds—stones that have formed deep within the Earth over millions of years. While lab-grown diamonds have gained popularity in recent years, we believe there are compelling reasons—both emotional and financial—for choosing natural over man-made.

The Timeless Value of Natural Diamonds

Natural diamonds are rare. Their formation is a natural marvel, taking place under extreme pressure and temperature deep within the Earth’s mantle over 1 to 3 billion years. This rarity and natural origin give each diamond a unique story—a sense of wonder that simply cannot be replicated.

Key Benefits of Natural Diamonds:

• Proven Long-Term Value: Natural diamonds have historically appreciated or maintained value over time. They are widely accepted as a form of wealth preservation.

• Unique Origin and Story: Each natural diamond is a geological miracle, with its own inclusions, color tones, and growth patterns—none exactly like the other.

• Legacy and Heirloom Appeal: Natural diamonds are timeless. They’re meant to be passed down through generations, carrying emotional and family significance.

• Global Recognition and Tradeability: Natural diamonds are accepted and valued worldwide by jewelers, collectors, and investors.

At Perry’s, we believe in offering jewelry that holds more than just fleeting sparkle—it must hold value, meaning, and heritage.

The Drawbacks of Lab-Grown Diamonds

Lab-grown diamonds may look identical to natural diamonds at first glance, but their differences lie beneath the surface—in their origin, pricing behavior, and market dynamics.

Why We Don’t Sell Lab Diamonds:

1. Rapid Depreciation

The biggest concern with lab-grown diamonds is that they do not hold their value. As technology advances and production scales, prices have dropped dramatically. A lab diamond purchased today is likely to be worth significantly less in just a few years, with some resale values approaching zero.

2. No Rarity = No Long-Term Value

Lab diamonds can be produced in a matter of weeks and are virtually unlimited in supply. This undermines the very concept of rarity, which is a cornerstone of both emotional and monetary value in fine jewelry.

3. Uncertainty in Future Markets

The market for lab-grown diamonds is still evolving and lacks the established infrastructure for resale, appraisal, and estate trade. This creates significant uncertainty for long-term investment or resale.

4. Misleading Marketing

While often labeled as "eco-friendly" or “sustainable,” the environmental impact of lab-diamond production varies widely depending on the energy sources used in high-temperature reactors. Not all lab-grown diamonds are as green as they seem.

Why This Matters to Our Clients

At Perry’s, we serve generations of families who view their jewelry not just as accessories, but as investments, heirlooms, and legacies. We want our clients to feel confident that their purchases will stand the test of time—in quality, beauty, and value.

When you choose a natural diamond from Perry’s, you’re choosing:

• A gem with eternal beauty

• A stone with lasting worth

• And a legacy that can be passed down for generations

Final Thoughts

Lab-grown diamonds may be trendy and initially less expensive, but their long-term value proposition falls short. Natural diamonds, by contrast, offer enduring beauty, scarcity, and trusted worth.

At Perry’s, we believe that what’s real will always matter. That’s why we only offer natural diamonds—because you deserve something as lasting and extraordinary as the moments they celebrate.